Matt Spenser and Jean Spenser are a young married couple with dreams of travelling to exotic destinations such as Samarkand, though they cannot afford it. Their prospects seem to improve when Matt inherits a cinema from his great-uncle, raising hopes that they might run something successful at last. They expect to take over the glamorous “Grand” cinema, but the estate’s solicitor, Robin Carter, reveals a harder truth: the legacy is the decrepit Bijou Kinema, locally nicknamed “the Fleapit.” The venue sits tucked between two railway bridges and relies on three loyal but eccentric staff: Mrs. Fazackalee, the steady cashier and bookkeeper; Percy Quill, the aging projectionist with a fondness for alcohol; and Old Tom, the quiet commissionaire who works as doorman and usher.
Robin explains that the Grand’s owner, Albert Hardcastle, once offered £5,000 for the Bijou with the intention of demolishing it to build a car park. But with cinema audiences dwindling in the age of television, Hardcastle now offers only £500. On Robin’s advice, Matt and Jean bluff that they intend to reopen the Bijou in the hope of forcing Hardcastle to raise his bid. Their plan teeters on the edge of collapse when Old Tom innocently lets slip what he overheard, but the couple press on, convinced they can turn the odds in their favor.
The Bijou reopens and, despite a string of mishaps, begins to attract audiences. Business picks up further when Marlene Hogg is hired to sell ice cream and snacks, and a cheeky scheme to boost foot traffic—cranking up the heating during a desert film—draws people to the refreshments counter. Hardcastle counters by arranging for a bottle of whisky to be hidden in the next batch of film reels, knowing Quill cannot resist. The projectionist finally succumbs, and when a film breaks during a showing, Matt struggles to manage the outdated machinery. The crowd grows angry, demanding refunds, leaving the couple discouraged and ready to abandon the venture.
That evening, Matt admits a longing for the Grand to burn, a thought that flits through his mind as Old Tom is seen quietly carrying a petrol can out of the cinema. The next morning, the Grand has indeed burned to the ground, forcing a scramble to find a temporary venue while the property is rebuilt. Hardcastle and his partners reluctantly agree to buy the Bijou for £10,000, but only on the condition that its three long-serving staff are retained: [Mrs. Fazackalee], [Percy Quill], and [Old Tom]. As Matt and Jean depart by train for their long-dreamed-of travels, Old Tom tells Matt, “It were the only way, weren’t it?” Disturbed, Matt considers writing to Old Tom for clarification, but instead he and Jean send him a postcard—from Samarkand.
