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Jake and Larry hatch a high-velocity plan to debut their mockumentary at the Montreal World Film Festival in three weeks. They believe a bold premiere could launch their careers. Jake also starts manipulating Annie into the scheme.

To gain Annie's support, Jake invents a dire personal fate — claiming he's dying from a brain tumor. He first laces the tale in a phone call with Annie, then stays on-message to keep the deception alive. The lie buys time but binds them to a plan built on deception.

The team seeks out their film school mentor, Martin Hughes, presenting a concept for a dramatic mockumentary. Jake promises a decisive festival slot and collaboration; Martin challenges their plan and warns about the risks of a lie-based approach. The encounter cements the plan, for better or worse.

They arrive in Montreal with a small cast, ready to shoot and face a demanding festival crowd. Samantha Brown joins as the on-screen talent, while festival pressures begin to mount. They discover they’ve also been pulled into a symposium that adds another layer of performance to their production.

Annie demands to see the film in some form, pressuring the team to deliver. Larry makes a hollow promise about overnight delivery, while Jake's fabrications complicate every interaction. Tension rises as expectations collide with unreliable planning.

The production finds itself entwined with the festival's symposium, turning their project into a performance piece as well as a film. The line between reality and fabrication blurs for the team. The added audience component reshapes their approach to making the mockumentary.

Filming kicks off and Jake starts auditioning for roles while the crew experiments with improvised material. Martin questions the overall strategy, wondering if their plan is sustainable. The team resolves to shoot a few essential scenes and to improvise the rest.

A pivotal moment arrives when Martin kisses Jake and reveals his bisexuality. Jake struggles to process the confession in the moment. The revelation strains the mentor-student dynamic and complicates loyalties.

Larry secretly grabs a random tape and pretends it's their film, injecting chaos into the project. Samantha feigns a relationship with Jake to provoke Annie and test loyalties. The backstage web of deception feeds into the festival's pressure cooker environment.

At a party, a drunken Samantha kisses Jake, who then pursues Annie, only to watch Samantha kiss Martin as well. The events are captured on film, deepening rivalries and testing boundaries. The tension between ambition and integrity becomes more acute.

Samantha offers Jake drugs under the pretense of Vitamin E to calm his nerves. Under their influence, Jake shoots a key scene and runs through several takes, pushing the production into improvisation and risk. The line between art and manipulation blurs further.

A real drug-dealer's intrusion erupts into a brawl, forcing Martin to intervene and triggering a tense alliance between Jake and Martin. Samantha unexpectedly pursues Martin, provoking a dramatic confrontation about trust and responsibility. Jake fires Martin, then later apologizes to Annie, who persuades him not to cut Martin loose. In this moment, the plan's lies surface, but the audience glimpses a version of the film that feels honest.

Martin appears from the projection booth to screen footage of the making-of Jake's initial concept, followed by an introduction that embraces Jake's humility. The audience responds warmly to the honesty on screen, signaling a shift from polish to truth. Larry reveals his hidden truth about his relationship with Martin.

Annie hints at a promotion if Jake lets the film exist in its truest sense rather than chasing a perfect final cut. She agrees to reconcile on one condition: that Jake stops chasing new projects and builds on what they've learned. The film's journey ends as a compassionate meditation on ambition, ego, and collaboration.