Permanent

The action unfolds in 1982, a year when big hair and bold fashion defined the era. The town reflects early-80s culture with its beauty salons, school competitions, and social hierarchies. The times emphasize gender norms, ambition, and the search for belonging in a changing America.

Set in a small town in Virginia during the early 1980s, the community is tight-knit and shaped by local schools, beauty shops, and small-town rivalries. The town’s social scene revolves around appearance, popularity, and conformity. This setting amplifies Aurelie’s struggle to fit in and the pressures of maintaining a certain image.

💇‍♀️ Self-Image

Aurelie’s desire to fit in drives much of the story as she seeks a permanent to resemble the popular ‘Farrah Fawcett’ look. The disastrous hair processing becomes a visible symbol of how appearance can define perceived worth. The film examines how appearance affects self-esteem and how characters use image to navigate social spaces.

🎭 Social Pressure

The school acts as a pressure cooker where peers enforce beauty norms and cliques. Aurelie faces bullying from the popular girls, while Lydia’s movements within the group highlight the changing dynamics of belonging. The narrative shows how performance and conformity can shape identity and choices.

🤝 Inclusion

Lydia, the only Black student, represents the struggle for acceptance within a predominantly white environment. Aurelie’s attempt to befriend Lydia—and Lydia’s initial reluctance—underscore the barriers and potential for genuine connection. The story uses these dynamics to explore belonging beyond surface appearances.

🏠 Family Dynamics

Jim and Jeanne navigate a fragile marriage strained by new roles and unfulfilled desires. Jim’s attachment to his hairpiece mirrors his fear of vulnerability, while Jeanne seeks artistic fulfillment and connection. The ending, with Jim removing the hairpiece and diving into the pool, signals a potential emotional release and shifts in family balance.