Velaikkaran

A socially conscious, determined young man from the slum who uses Kuppam FM 90.8 to uplift his community. He blends street-smart tactics with idealism, gradually exposing systemic corruption. Arivu mobilizes people to demand honest manufacturing and public welfare, even as he confronts formidable power.

Brand manager at Saffron who mentors Arivu at first but is revealed to be playing a deeper game. He uses strategic influence to manipulate outcomes and consolidates power, blurring ethical lines. His arc explores ambition, loyalty, and the cost of corporate scheming.

A ruthless local gangster whose power rests on keeping people dependent and fearful. He leverages influence over workers and communities to maintain control and profits. Kasi embodies the corrupt nexus between crime and corporate interests.

President of Saffron who acts from behind the scenes to protect the company’s interests. He orders actions that perpetuate adulteration when it serves the bottom line. His role highlights corporate complicity and the use of authority to shield wrongdoing.

Brand manager who becomes a mentor-like figure within the sales division. She navigates corporate pressures while supporting ethical choices and the push for better standards. Stella represents mid-level leadership caught between profit and public welfare.

Powerful businessman and the patriarch behind a major conglomerate. He embodies the drive for expansion and control, seeking to restore adulteration to maximize profits. His presence anchors the film’s critique of unchecked corporate greed.

Arivu’s ally and love interest who stands by him as the movement grows. She embodies resilience and hope, reinforcing the message that public welfare and personal ties can fuel social change. Her support helps sustain the reform effort against powerful interests.

A woman who files a case against adulteration, highlighting consumer rights and the human cost of toxic products. She becomes a catalyst for Arivu’s crusade and a symbol of truth demanding accountability. Kasthuri’s courage aligns consumer advocates with workers’ voices.

Department head who helps organize workers around ethical manufacturing. She orchestrates campaigns to wear kerchiefs and publicly demonstrate commitment to quality. Karpaga Vinayagam’s leadership anchors the grassroots movement.

Worker who stands for quality and integrity within the production line. She represents frontline resilience and the courage to voice concerns about adulteration. Sivaranjani’s experiences reflect the personal stakes of the reform movement.

A loyal worker who champions unadulterated products despite pressures. He embodies the mass of committed employees who choose ethics over expediency. Kennedy’s stand signals a turning point in the workers’ resistance.

Worker who joins the ethical manufacturing movement. He helps spread the message among colleagues and participates in campaigns to insist on quality. Vinoth adds to the chorus of workers pushing back against corruption.

Worker who contributes to the collective effort to resist adulteration. He represents the everyday employee who becomes part of a broader push for corporate accountability. Ansari demonstrates the power of unified labor voices.

Television/Radio figure who hosts and amplifies the movement’s message. His platform helps validate and spread Arivu’s call for honesty in production. Sriram embodies the media’s role in shaping public opinion and mobilizing action.