Swag

Swag

Year: 2024

Runtime: 157 mins

Language: Telugu

Director: Hasith Goli

Echo Score: 70
DramaComedy

Swaganika Vamsaniki Swagatham The eternal battle of the sexes is played out across several generations of a family who seek to obtain a fortune.

Warning: spoilers below!

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Timeline & Setting – Swag (2024)

Explore the full timeline and setting of Swag (2024). Follow every major event in chronological order and see how the environment shapes the story, characters, and dramatic tension.

Time period

16th century; 1990s Vizag

The primary arc unfolds in the 16th-century Vinjamara kingdom under Queen Rukmini Devi, where Bhavabhuti schemes to impose a patriarchal surname and control the lineage. A parallel present-day timeline in the 1990s Vizag follows Revathi and the Swaganika descendants as they navigate gender norms, education, and social change. The narrative weaves these periods together to show how history’s rules echo into modern life.

Location

Vinjamara Kingdom, Vamsa Vruksha Nilayam, Vizag (Visakhapatnam)

The story is anchored in the Vinjamara dynasty’s 16th-century kingdom, a realm where lineage and surname dictate power and wealth. Central to the plot is the Vamsa Vruksha Nilayam, a grand family estate where records, inheritance, and social status are contested. In present-day Vizag, the mansion and its modern-day intrigues echo the past, linking a patriarchal curse to contemporary ambitions and power plays.

🏰 Dynastic kingdom 🗺️ Geopolitical intrigue 🏛️ Family estate

Last Updated: October 04, 2025 at 18:41

Main Characters – Swag (2024)

Meet the key characters of Swag (2024), with detailed profiles, motivations, and roles in the plot. Understand their emotional journeys and what they reveal about the film’s deeper themes.

Bhavabhuti (King Bhavabuti) — Sree Vishnu

A regal patriarch intent on transforming Vinjamara into a patriarchal realm. He engineers the surname shift to consolidate power and seeks male heirs to secure lineage and wealth, using charm to mask a ruthless drive for control.

👑 Power 🧭 Ambition 💬 Manipulation

Revathi — Utpaladevi

Bhavabhuti’s wife, a Vizag college teacher who champions gender equality and education. Her romance with Bhavabhuti shadows darker histories of control, including the impact of pregnancy and its suppression.

💖 Romance 🎓 Education 🧭 Secrets

Yayathi

A veteran stage dancer from a fading clan who longs for a son and the wealth his lineage promises. His actions—driven by pride and lineage—pull him deeper into the Swaganika saga as the family tree’s stability is tested.

🕺 Legacy 💼 Wealth 👨‍👩‍👧 Family

Anubhuti

A cynical construction worker with plans for a new business, adopted by Vibuthi. Anubhuti’s resentment and drive reflect tensions between gender norms and modern entrepreneurship.

💼 Ambition 💬 Rebellion 👩‍🏭 Work

Singa (Singareni) — Singa

A jobless social media influencer who discovers his paternal link to the family saga. His arc moves toward responsibility and fatherhood, anchoring the modern storyline.

💻 Social media 🤝 Family 🧩 Identity

Vibhuthi

Bhavabhuti’s twin and a transgender dancer who transitions to Vibuthi. Her journey challenges social norms around gender and artistry while seeking personal dignity.

🎭 Art 🏳️‍⚧️ Gender identity 💪 Resilience

Vasudeva (Vasa)

A friend of Yayathi who navigates the family drama while safeguarding his own lineage. His choices ripple through generations, influencing who inherits and who is left out.

👥 Kinship 🧭 Strategy 🧭 Loyalty

Rukminidevi / Sagunooka Anubhuti

Rukminidevi represents the ancestral line, while Anubhuti embodies the modern, ambitious role of a woman seeking a place in the family’s legacy. Their names knit together old and new identities.

💬 Names and lineage 🌟 Modern roles 🧭 Gender

Dhanubhuti / Vibuthi

Born as Dhanubhuti with feminine traits, she undergoes gender transition to Vibuthi. A dancer whose art and identity challenge stereotypes while shaping the family’s future.

🩰 Dance 🏳️‍⚧️ Gender identity 🎭 Performance

Dhanabhuti’s twin

The twin son originally given to Vasudeva; his presence and lineage become part of the Swaganika dynasty’s complex legacy as the family tree evolves.

🧬 Lineage 🏛️ Legacy 🛤️ Inheritance

Kausalya

Yayathi’s wife, mother to several daughters, who bears the emblem of the Swaganika dynasty and whose actions influence the registration of offspring in the family tree.

👩‍👧 Family 🏛️ Heritage 📝 Identity

Vasundhara Devi / Kaluva "Kallu"

A matriarchal figure connected to the Swaganika lineage; her presence anchors the drama surrounding inheritance, gender expectations, and social standing.

🏵️ Heritage 🧭 Duty 💔 Conflict

Last Updated: October 04, 2025 at 18:41

Major Themes – Swag (2024)

Explore the central themes of Swag (2024), from psychological, social, and emotional dimensions to philosophical messages. Understand what the film is really saying beneath the surface.

⚖️ Power and Patriarchy

The film interrogates how patriarchal rules are wielded to control family lineage and wealth. Bhavabhuti’s surname reformation and inheritance strategies reveal the destructive impact of enforcing male-dominated succession. The drama centers on who gets to decide a family's future and who gets shut out by those decisions.

🎭 Gender and Identity

Vibhuthi’s transformation from Dhanubhuti into Vibuthi confronts rigid gender norms and societal acceptance. Anubhuti’s experiences and Singa’s evolving identity highlight the complexities of gender in a world built on tradition. The story uses personal journeys to challenge stereotypes and broaden definitions of belonging.

🎓 Education and Growth

The Swaganika wealth funds a free-education institution for all genders, reframing wealth as a tool for social progress. Teachers and students—Revathi, Anubhuti, Vibuthi—embody the transformative power of education in expanding possibilities. The tension between old hierarchies and new learning shapes the characters’ choices and futures.

💔 Love and Betrayal

Romance and family loyalty collide with secrets, curses, and power struggles. The past relationship between Bhavabhuti and Revathi, along with shifting loyalties among the next generation, yields heartbreak, reconciliation, and a reevaluation of what family means. Love endures even when confronted with manipulation and social pressure.

Last Updated: October 04, 2025 at 18:41

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Swag Summary

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