Scare Campaign

Scare Campaign

Year: 2016

Runtime: 76 mins

Language: English

Directors: Cameron Cairnes, Colin Cairnes

Horror

A prank TV show, Scare Campaign, has entertained audiences for five years with its blend of classic scares and hidden cameras. Facing competition from a more intense web series, the producers decide to raise the stakes. However, escalating the pranks leads them to question if they're pushing too far and potentially targeting the wrong person.

Warning: spoilers below!

Haven’t seen Scare Campaign yet? This summary contains major spoilers. Bookmark the page, watch the movie, and come back for the full breakdown. If you're ready, scroll on and relive the story!

Timeline – Scare Campaign (2016)

Trace every key event in Scare Campaign (2016) with our detailed, chronological timeline. Perfect for unpacking nonlinear stories, spotting hidden connections, and understanding how each scene builds toward the film’s climax. Whether you're revisiting or decoding for the first time, this timeline gives you the full picture.

1

Five-year run of Scare Campaign's escalating pranks

For five years, Scare Campaign built a reputation on old-school shocks and hidden-camera stunts. The crew pushed the edge with more daring set pieces to keep viewers hooked. The atmosphere was tense, knowing each episode could cross a line between spectacle and danger.

Five years Scare Campaign studio
2

George's near-shoot and the prank reveal

In their latest episode they target George, a steady test of nerve. He nearly fires on an actress who looks like a zombie until the cameras cut to the reveal. The moment sharpens the line between fiction and real consequences.

Set of the George prank segment
3

Emma voices concerns to Marcus

Emma, one of the show's actresses, confides in director Marcus about how far the stunts have gone. She worries they may cause real harm to unsuspecting targets. The tension between art and risk begins to thread through the crew.

Director's office
4

Vicki discovers Masked Freaks; pushes for bigger shocks

Manager Vicki stumbles onto a web series called Masked Freaks and sees a brutal template for gains. Fearful of losing ratings, she pushes the team toward even more extreme content. The idea of higher stakes becomes both a temptation and a moral peril.

Vicki's office
5

Abby hired; new setting: derelict hospital

The crew hires Abby, a new actress, and sets up a dangerous first encounter at a derelict psychiatric hospital. Abby is paired with Rohan, the newly introduced groundskeeper, as the unsuspecting target. The stunt is designed to blur fiction and reality.

Derelict psychiatric hospital
6

Emma's unease pushes for stopping the episode

Emma's unease grows as the shoot deepens; she begs Marcus to pull the plug if danger becomes real. The sense of impending harm becomes louder than the rush of a take. The crew's grip on their craft begins to slip.

On-site control room
7

The asylum stunt turns deadly

Inside the asylum, Abby is primed to surprise Rohan, but the moment turns brutal. Rohan lunges, stabbing Abby, choking Tony, and slitting Suze's throat. Emma and JD barricade in a control room and plead for help as the violence erupts.

Derelict psychiatric hospital interior
8

Rohan returns; Marcus and a crew member fall

Rohan storms the room again, killing Marcus and another crew member. Emma and JD fight for their lives as the danger collapses the boundaries between performance and real peril. The rescue seems to fade as the intruder closes in.

Derelict psychiatric hospital interior
9

Escape to the van; the stooge twist lands

Emma and JD reach a van and escape, but JD darts back inside to fetch keys, drawing the intruder closer. Emma wounds the attacker during the frantic pursuit, and a grim truth surfaces: the supposed prank was a ruse and Emma was the designated stooge.

Outside the asylum / van
10

Trent abandons ship as trust fractures

The fallout from the nightmare reaches the surface as Trent, the actor playing Rohan, vents his fury at Marcus and walks off the production. The crew spirals into distrust and blame, knowing their crisis won't end with an episode.

Production area / back lot
11

Masked Freaks reveal themselves; killers emerge

The Masked Freaks dismantle the illusion by revealing themselves as real killers rather than performers. They begin slaughtering the remaining Scare Campaign crew, turning the show into a nightmare without a safety net. Marcus warns Emma as the danger becomes unmistakably lethal.

Studio and surrounding locations
12

Abby buried alive; race to save her

The hackers' manifesto drops as Abby is buried alive, setting a brutal countdown for Emma and Marcus to locate and rescue her. They race through a maze of traps and horror to reach Abby before it's too late. The confrontation turns the rescue into another fight for survival.

Abandoned hospital
13

Emma chooses Abby; Abby's spy truth revealed

The Masked Freaks impose a cruel ultimatum: Emma can leave with either Marcus or Abby. She chooses Abby, parting with Marcus in a kiss as she makes for safety. In a final twist, Abby is revealed to be the real spy, wheeling Marcus toward a furnace while Emma drives away.

Furnace room

Last Updated: October 03, 2025 at 06:46

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Scare Campaign Summary

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Characters, Settings & Themes in Scare Campaign

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Characters, Settings & Themes in Scare Campaign

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Scare Campaign Spoiler-Free Summary

More About Scare Campaign

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