One Man and His Shoes

Year: 2020

Runtime: 83 mins

Language: English

Director: Yemi Bamiro

Documentary

This documentary explores the extraordinary story behind the Air Jordan sneaker. It examines the cultural, social, and racial impact of the shoe, detailing how innovative marketing campaigns transformed it into a multi-billion-dollar business. The film reveals the surprising and significant influence of this iconic footwear on popular culture.

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