Morning Glory

An ambitious, determined aspiring news producer who lands DayBreak and fights to turn a failing show around. She navigates a male-dominated TV environment, makes tough decisions like firing a co-host, and fiercely pursues ratings. Her drive fuels the show's survival while testing her personal life and relationships.

A veteran journalist whose cynicism and high standards clash with Becky's reformist approach. He resists banter, drinks to cope with pressure, and pushes back against segments he finds beneath him. His on-air confrontation with Becky and later live arrest story mark key turning points in the show.

A long-suffering, sharp-tongued co-host who becomes Becky's ally in reviving DayBreak. She brings color and energy to the program and supports the audience-friendly pivot the show undergoes. Her collaboration helps elevate the ratings and steadies the on-air atmosphere.

A fellow IBS producer who becomes Becky's romantic interest. He initially supports her dedication but later questions the cost of pursuing ratings at the expense of personal life. Their relationship adds a personal dimension to the professional stakes surrounding DayBreak.

IBS executive who hints at canceling DayBreak, blaming Becky for the ratings slump. He offers a six-week deadline to prove the show's viability, making Be mindful of the pressure to turn a profit in a tight window.

DayBreak's weatherman who participates in the show's stunts to boost ratings, adding to the unpredictable, live-TV energy of the program.