Killing Us Softly 3: Advertising’s Image of Women

Year: 2000

Runtime: 34 mins

Language: English

Director: Sut Jhally

Documentary

Jean Kilbourne pioneered the study of gender representation in advertising; her Killing Us Softly series has reached millions of high‑school and college students worldwide. In this third film she examines whether women’s images in ads have shifted over the past 20 years, analyzing more than 160 TV and print spots with wit and warmth. She invites viewers to rethink familiar images and consider taking action.

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