Year: 2000
Runtime: 34 mins
Language: English
Director: Sut Jhally
Jean Kilbourne pioneered the study of gender representation in advertising; her Killing Us Softly series has reached millions of high‑school and college students worldwide. In this third film she examines whether women’s images in ads have shifted over the past 20 years, analyzing more than 160 TV and print spots with wit and warmth. She invites viewers to rethink familiar images and consider taking action.
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Killing Us Softly 3: Advertising’s Image of Women (2000) Plot Summary & Movie Recap
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