Holy Rollers

Holy Rollers

Year: 2010

Runtime: 89 min

Language: English

Director: Kevin Asch

DramaCrime

A young man preparing for an arranged marriage and rabbinical studies finds his life dramatically altered when a compelling neighbor introduces him to ecstasy smuggling. Drawn into Manhattan's underground world, he navigates a dangerous double life, balancing his religious obligations with the allure of the city’s gritty nightlife. His choices lead him down a perilous path, jeopardizing his family, community, and ultimately, his own future.

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Timeline – Holy Rollers (2010)

Trace every key event in Holy Rollers (2010) with our detailed, chronological timeline. Perfect for unpacking nonlinear stories, spotting hidden connections, and understanding how each scene builds toward the film’s climax. Whether you're revisiting or decoding for the first time, this timeline gives you the full picture.

1

Sam Golds family life and expectations

Sam Gold is a 20-year-old Orthodox Jewish man living in Borough Park with his family. He works in his father Mendel runs a fabric store while studying to become a rabbi, and his family hopes to arrange a marriage with Zeldy. He worries about providing for them because the family is poor.

1998 Borough Park, Brooklyn
2

Mysterious job leads to Amsterdam detour

Sam and Leon accept a job offer from Yosef and his boss Jackie under the pretense of visiting a rabbi in Atlantic City. They are sent to Amsterdam with a briefcase and instructed to walk it through customs in New York. The assignment hints at medicine, but soon they realize the contents are drugs.

1998 Atlantic City, NJ; Amsterdam, Netherlands
3

The briefcase revelation

Back in New York, a remark from Maxim reveals the briefcase contains ecstasy. Sam is torn between the promise of money and the risk, but ultimately chooses to continue. He starts making trips to Amsterdam to collect the shipments.

1998 New York, NY
4

Mule recruitment and rising involvement

Sam starts recruiting other young Orthodox Jews as mules for the operation, leveraging their trust in him as one of their own. He also becomes involved with Rachel, Jackie is girlfriend, and begins drinking and using ecstasy with the gang. His role expands as he brokers a deal with Ephraim, a European manufacturer.

1998 New York
5

Family and faith fractures

Sam's growing involvement causes friction with his yeshiva path. His new job becomes known in the neighborhood, and his worried parents kick him out to protect the family reputation. He confronts the consequences of his choices.

1998 Brooklyn, NY
6

Leadership and risk rise

Sam's influence within the operation increases as he brokers a major deal with Ephraim and gains the trust of Yosef and Rachel. His new status brings danger as well as money, and he becomes more entangled in the drug network.

1998 New York; Europe
7

Relationships complicate loyalties

Rachel becomes more involved with Sam, and their bond deepens as they share late nights, alcohol, and ecstasy. Sam also learns that Yosef is skimming money, creating tension and fear of exposure. The stakes rise as loyalties are tested.

1998 New York
8

A failed deal and a stubborn resolve

Sam confronts Jackie after a failed deal and argues with Rachel as she urges him to run away with her. Jackie shows little patience, and Sam decides to press on despite the risks. He remains involved as the operation grows more dangerous.

1998 New York
9

Interdiction and escape at the border

In a misguided shipment, the drugs are mixed with other substances and detected by drug sniffing dogs. The mules including Sam are arrested. Sam escapes by avoiding customs checks due to his altered appearance.

Late 1998 New York; Customs
10

Escape plan and a family homecoming

Sam warns Yosef who is high at a nightclub, and they consider driving to the West Coast to lie low. Sam is unwilling to flee, so he returns to his family home to await arrest. He is greeted by his old friend Leon, who is now married to Zeldy and studying to become a rabbi.

Late 1998 New York
11

Arrest looming and a final moment

As sirens approach, Sam realizes that arrest is imminent. He weeps on his front steps while a police car pulls up, signaling the end of this chapter. The moment foreshadows the broader consequences for him and his family.

Late 1998 Brooklyn, NY
12

Epilogue: sentencing and reunion

In the epilogue, Sam and the other mules serve 28 months in a federal boot camp. The operation runs for over six months between 1998 and 1999, smuggling over one million ecstasy pills into America. Jackie and Yosef receive 16 year sentences, while Rachel gets one year; Sam and Mendel are seen visiting, signaling a reunion with the family.

1998-1999 United States (federal prison system)

Last Updated: November 22, 2025 at 15:58

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