Who Gets to Call It Art?

The film opens with a vibrant montage that captures the essence of early 60s New York City. This lively portrayal showcases the creativity within advertising design and highlights the Cedar Bar, a sanctuary for artists.

As the narrative unfolds, notable figures such as Jack Kerouac, Dennis Hopper, and Jackson Pollock are introduced. These artists form a dynamic community reminiscent of earlier artistic gatherings in Paris.

Henry Geldzahler, a recent graduate from Yale and Harvard, steps into the bustling New York art scene during the year of JFK's election. The atmosphere is optimistic, filled with excitement for new artistic expressions.

Artists begin to liberate themselves from European influences and Abstract Expressionism. This period marks the birth of new, authentically American art forms, as creative individuals explore various mediums and styles.

The 1960s see a flourish of avant-garde art that thrives amidst openings and parties. The merging of social life with the art scene creates a fertile ground for experimentation and innovation.

A wave of young, intelligent voices emerges in the art community, influenced by Beat poets and iconic figures like James Dean. These voices represent a new generation challenging artistic and societal norms.

With low rents in downtown New York, artists find a conducive environment to pursue their craft. This accessibility allows for an explosion of artistic expression and creativity among budding artists.

Henry Geldzahler quickly establishes himself as a prominent figure in the downtown scene. His contributions to contemporary art with bold and innovative ideas help shape New York's artistic identity.

By 1970, Henry Geldzahler has been the curator of contemporary art at The Metropolitan Museum of Art since 1962. His tenure marks a significant turn toward modern art in one of the world's most prestigious museums.

In 1970, Geldzahler orchestrates the unprecedented exhibition titled 'New York Painting and Sculpture 1940-1970'. This display features over 400 works from prominent living American artists, redefining the museum's approach to contemporary art.

The centennial exhibition not only showcases modern art but attracts a new audience eager to engage with contemporary pieces. This shift represents a significant cultural transition within the museum.

Through his bold exhibitions, Henry Geldzahler affirms the significance of American art. He conveys its importance as a wise investment for the future, challenging preconceived notions of art's value and relevance.