Just Add Water: The Story of the Amazing Live Sea-Monkeys

Year: 2016

Runtime: 17 mins

Language: English

DocumentaryAnimation

This is the surprising true story of Harold von Braunhut, a man who built an empire around the humble brine shrimp, also known as Sea-Monkeys. The film explores his half-century of direct marketing to children, the powerful influence of nostalgia in popular culture, and the unexpected intersection of clever marketing and scientific principles. It’s a breezy and colorful look at an unusual business phenomenon.

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