CineMagia: The Story of São Paulo’s Video Stores

Year: 2017

Runtime: 100 mins

Language: Portuguese

Director: Alan Oliveira

Documentary

Before the rise of streaming, video stores were central to the home video experience in Brazil. This documentary explores the history of São Paulo’s independent video stores, from their emergence to their decline. Through interviews with owners, employees, customers, and critics, it recounts the unique experience of renting movies and the significant role these stores played in Brazilian culture. The film captures a bygone era and the passion of those involved in the video rental business.

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